Carlsberg's "Green Fiber Bottle" & Open Innovation

Famous Danish brewery Carlsberg used an open innovation approach in the development of a new bio-based beer bottle. They prove how open innovation can allow companies to successfully innovate, and how sustainability can be a powerful business motivator.

For more, read the Berkeley Haas Case Series piece "Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle" by Henry Chesbrough, Marcel Bogers, and Robert Strand:

For more information and access to a complete list of BHCS cases available, please visit us online:

Video Production: David Salisbury