Ann Wiberg

Photo: Dennis Morton Makeup: Pernille Rud Hansen


Without darkness no light would exist.


Without death life would not manifest.


See the high res. film here




The Danish designer Ann Wiberg , who founded the international brand Trash Couture has always worked with strong contrasts and energies in all her collections throughout the years.

Over the course of several decades, Wiberg has been a part of the great milestones in her customers’ lives: birthdays, Bar Mitzvahs, weddings etc. Girls, women, and princesses have experienced important days in Wiberg’s unique couture dresses, and that’s how the idea of an afterlife collection was born as a continuation of her work.

AFTERLIFE is an afterlife collection in its purest form.

What would you wear on your last day that could empower your beauty and free your soul at the same time? The transition to the afterlife is one that history has told us is as important as life itself.

AFTERLIFE is a sustainable collection of unique dresses handmade from antique embroideries, vintage laces, and organic fabrics—that thereby get second lives—a symbolic collection of life lived and the heights of freedom achieved.

The seven minute long short film 'Afterlife' is a creative collaboration between Ann Wiberg and film director Christina Amundsen of Knockknock, produced for WELUM to celebrate the launch of the collection. It depicts departure through the eyes of Ann Wiberg. The story is about being a part of everything in nature and growing your soul into a tree. It is a moment of gratitude – it is the last dress – the last day – your last manifesto.

Read the press release here.

"Afterlife" has been nominated for the 8th annual La Jolla International Fashion Film Festival (LJIFFF) and International Fashion Film Awards™ (IFFAS) this July 20th-22nd, 2017.


The IFFAS are held on closing night of LJIFFF which will be Saturday night July 22nd.

Less than 1% of all fashion films produced each year worldwide make it into the Official Selection category.


"Afterlife" has been special selected for the annual Canada International Fashion Festival (CaniFFF) this May 26th-27th, 2017.


Read the press release about La Jolla and Canada International Fashion Film Festival here

"Afterlife" has also been special selected for the annual Copenhagen Fashion Film Festival this April 18th - 28th, 2017.


Fashion Film RD (FFFD) - the Dominican Republic July 23th - 25th , 2017.


Miami Fashion Film Festival September 20th - 24th 2017



"Afterlife" will also participate at following Film Festivals:

Buenos Aires Fashion Film Festival

South Africa Fashion Film Festival

Berlin Fashion Film Festival 

Sarajevo Film Festival 

Malaysia International Film Festival & Malaysia Golden Global Awards 

Chicago Fashion Film Festival

London Fashion Film Festival 

New York Fashion Film Festival

Milano Fashion Film Festival 

International Fashion Film Festival Brussels

Miami Fashion Film Festival


The Team behind the making of "Afterlife" 


Designed by Ann Wiberg

Directed by Christina Amudsen

Photographed by Christian Houge Laursen

Edited by Sara Bøgh

Welum Manager of Special Projects Pily Ottesen

Production Designer Cecilie Anita Clausen

Still photos by Dennis Morton

Makeup by Pernille Rud Hansen

Actress/Model Angelina Amanda Kjær

Actress/Model Iris Thomsen

Actress/Model Louise Rude Christensen

Actress/Model Rosemarie Mosbæk

Welum Cooperation Manager Brit Kongstad


Read more detailed info about the team here