GROUND ZERO

Chinese fashion going strong: Ground Zero Unveils Spring/Summer 2016

New York, NY September 13, 2015 – Eri and Philip Chu, the Hong-Kong based designer duo behind fashion brand Ground-Zero, revealed their Spring/Summer 2016 collection today, “GANGS FAR EAST” at The Space at Skylight Clarkson Square.

The collection is an hoFmage to 90’s gang culture juxtaposed with Asian tradition. Intricate embroideries of dragons and flowers serve as visual elements to the designers’ roots, while the oversized cuts, and distressed denim provide a modern approach. The femininity of a butterfly breaks the masculinity of a silk bomber jacket, along with other street-ready pieces. Each garment is finely detailed and produces a look that’s quirky, yet dark and sophisticated.

Streetwear staples like technical knits, fishnets, denim and vinyl are key components of this season, as are a rich color palette like orange and beige. The design brothers stay true their graphic design background by incorporating an array of original prints, alongside hand crafted embellishments.

The design concepts are always conflicting and contrasting. Deeply philosophical and transcendental, Ground-Zero is globally re-defining Chinese aesthetic.

Notable guests in attendance included Katie Cassidy, Larsen Thompson, Stef Dawson, Shaun Ross, Shu Pei, Bobo Snap, Meegan Turner, Frankie Clarke, LEAF, Raury, No Wyld, Georgina Burke and Eugénie Grey.

About Ground-Zero:

GROUND-ZERO is a creative fashion brand founded by brothers Eri and Philip Chu in 2008. The Hong Kong-based duo belives that a good design house should be built on a solid foundation, and "ground zero" is the first step of their creative world. Ground-Zero is a literal translation of the designers' belief that everything has to start from ZERO, where possibilities are unlimited and anything is possible. ZERO could be everything. 

For more information, please visit www.zerolaboratory.com // @ground_zero_official

For press inquiries, contact Eef Vicca, Senior Director, eef@factorypr.com