Keiichiro Yuri is becoming a legend amongst Japanese designers for his eclectic personality and creativity.
He started his art career as a bag designer. His traditional Japanese art and worked leather matched the cultural pop sensibility and passion for music and technology.
Behind the “mythic” Chitose Abe of Sacai, Jun Takahashi of Undercover, Rei Kawakubo and Junya Watanabe of Comme des Garçons, Yohji Yamamoto and Issey Miyake, Japan has finally shown a new generation of designers that are climbing the pyramid of notoriety in the fashion world.
They are changing the rules and planting new milestones that push creative limits, forging ahead with the experiment of matching elegance, innovation and personality.
Keiichiro Yuri launched his fashion brand [ Keiichirosense ] to share this value of Japanese traditional technique and textiles and to share his style and creativity.
Yuri presented at the last Tokyo Fashion Week the new concept "WEAR BAG" where the shapes of his famous bags become dresses. This shows innovation and suggestive creativity that he describes as: "Caring intuition and playfulness. Always fight with times, risks and instability. Create unknown emotions. Styling to conceive from bag. Fusion of clothing material and bag material. Fusion of clothing construction method and bag construction method. Fuse the act of wearing into the function of the bag. Creation of a 'new form' born from body structure."
Through this styling, he is sharing "'a passion never experienced before'. While designing, he imagines the ladies' style but he is conscious about the element of genderlessness,” he says.
A timeline of Keiichiro Yuri’s carreer:
2009 "iF design award" of Germany is awarded.
2009 It selects to Kansei Kachi Souzoh Museum in KOBE.
2009 Three-year continuation It selects on the Kansai design potential map of Kansai Bureau of Economy, Trade and Industry.
2010-2011 It displays for two consecutive years in "maison et object" in Paris.
2010 It is elected as the designer who has affected the world from Osaka
By the OSAKA style exposition 2011 of LIVING&DESIGN.
2010 It sends to the designer booth of the Tokyo designer's week for display.
2011 It is elected as the designer who prides himself in the world in the JDCA Selection of Tokyo Design Center of "the maison et object 2011."
2011 JAPAN LEATHER AWARD (Web vote Special Prize award)
March 2012 The highest prize "MIPEL award" of a style & innovation section is won in the bag show "MIPEL" of Italy.
July 2012 In order to carry out artistic deployment of K-LINE of ARTPHERE more, K-dear Co., Ltd is established.
September 2012 The new brand "Keiichiro" is awarded an image & communicationsection in Italy "MIPEL."
November 2012 The Himeji authorization brand "triple alpha" is announced.
March 2013 It sends to Italy "MIPEL bag show" for display.
April 2013 "Y1 Grand Prix" of the industrial festival of Okinawa and Yaeyama is
awarded. (Okinawa recommendation superior prefectural product authorization)
May 2013 It appears and sends to the ASEAN FASHION WEEK for display.
September 2013 Opened a concept shop "technegate" in Himeji, Hyogo
March 2014 New Bland [ KEIICHIROSENSE ]
January 2015 PROJECT THE TENTS NEW YORK, USA
January 2015 RYNSHU 2015-16 A/W PARIS COLLECTION
February 2015 PROJECT LAS VEGAS, USA
May 2015 RYNSHU 2015-16 A/W COLLECTION in Himeji(HYOGO), JAPAN
June 2015 RYNSHU 2016S/S PARIS COLLECTION
November 2015 STAR WARDS Dart Vader back pack has launched in SOGO.SEIBU
March 2016 KOBE COLLECTION
March 2016 Mercedes-Benz Fashion Week TOKYO 2016AW
October 2016 Amazon Fashion Week TOKYO 2017SS